Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to and Lake Apparel New York and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Lake Apparel include,, Lake Apparel New York, Anglers’ Bay and The Lake Apparel website is a ecommerce site. By using the Lake Apparel website, you consent to the data practices described in this statement.

Collection of your Personal Information

We do not collect any personal information about you unless you voluntarily provide it to us. However you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site.

In order to better provide you with products and services offered on our Site, Lake Apparel may collect personally identifiable information, such as your:

  • Contact Information – Your first and last name, mailing address, e-mail address and phone number you provide us;
  • Payment details collected within your order and/or your account;
  • Information about purchase behavior – purchased items, items in the shopping cart, items in the wishlist;
  • Geographic location including your device and IP address – only if you have enabled the location services for this website on your device;
  • Device information during interacting with our ads (clicking on our ads), e-mails, visit our social media accounts – we collect IP address, browser information and device type information;
  • Call transcripts and records of customer service calls, e-mail communication with our customer service, Lake Apparel website chat logs.

To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you requested from us. We also may gather additional personal or non-personal information in the future.

For marketing purposes and to improve our Site we collect information about your:

  • Website behavior – pages and products you visited, button clicks, link clicks, mouse movements;
  • User generated content on social media that we endorse;
  • Non-personal data from social media analytics tools.

We collect these information from you, your device and browser, third parties, social media, and cookies.

Use of your Personal Information
Lake Apparel collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Lake Apparel may also use your personally identifiable information to inform you of other products or services available from Lake Apparel and its affiliates.

Lake Apparel collects information stated above in the Collection of your Personal Information also for marketing purposes and to improve our Site.

Sharing Information with Third Parties
Lake Apparel does not sell, rent or lease its customer lists to third parties.
Lake Apparel may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third party.
Lake Apparel may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Lake Apparel, and they are required to maintain the confidentiality of your information.
Lake Apparel may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Lake Apparel or the site; (b) protect and defend the rights or property of Lake Apparel; and/or (c) act under exigent circumstances to protect the personal safety of users of Lake Apparel, or the public.
Opt-Out of Disclosure of Personal Information to Third Parties

In connection with any personal information we may disclose to a third party for a business purpose, you have the right to know:

  • The categories of personal information that we disclosed about you for a business purpose.
You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the disclosure of your personal information. If you exercise your right to opt-out of the disclosure of your personal information, we will refrain from disclosing your personal information, unless you subsequently provide express authorization for the disclosure of your personal information. To opt-out of the disclosure of your personal information, visit this Web page
Tracking User Behavior
Lake Apparel may keep track of the websites and pages our users visit within Lake Apparel, in order to determine what Lake Apparel services are the most popular. This data is used to deliver customized content and advertising within Lake Apparel to customers whose behavior indicates that they are interested in a particular subject area.
The website uses Google Analytics for tracking.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Lake Apparel. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Lake Apparel website.
Use of Cookies
The Lake Apparel website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Lake Apparel pages, or register with Lake Apparel site or services, a cookie helps Lake Apparel to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Lake Apparel website, the information you previously provided can be retrieved, so you can easily use the Lake Apparel features that you customized.You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Lake Apparel services or websites you visit.
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
Security of your Personal Information

Lake Apparel secures your personal information from unauthorized access, use, or disclosure. Lake Apparel uses the following methods for this purpose:

  • SSL Server Certificate
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Children Under Thirteen
Lake Apparel does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
Opt-Out & Unsubscribe from Third Party Communications
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from third-party partners of Lake Apparel by contacting us here:- Web page: – Email:
E-mail Communications
From time to time, Lake Apparel may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Lake Apparel or click on a link therein.If you would like to stop receiving marketing or promotional communications via email from Lake Apparel, you may opt out of such communications by clicking on the ‘Unsubscribe’ button on the bottom of the e-mail.
External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.
Changes to this Statement
Lake Apparel reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information
Lake Apparel welcomes your questions or comments regarding this Statement of Privacy. If you believe that Lake Apparel has not adhered to this Statement, please contact Lake Apparel at:
Lake Apparel New York
Anglers’ Bay
103 Drive 17
Cleveland, New York 13042
Effective as of January 1st, 2023